Systems and techniques are described for automated zoom and selection of content on a touch screen device. A described technique includes receiving a first touch input contacting a touch screen display of a user device at a first position in a user interface presented at a first magnification, while continuing to receive the first touch input determining that a duration of the first touch input has exceeded a predetermined threshold duration, and increasing, based on determining that the duration of the first touch input has exceeded than the predetermined threshold duration, the magnification of the user interface to a second magnification, and performing an action based on the first touch input.