An image content display system includes: a display device; a display controller that displays image content on the display device while switching a plurality of sets of image content; and an image forming apparatus that prints image information associated with image content displayed on the display device, wherein the display controller includes a first acquiring unit that acquires image content of a first content group, a second acquiring unit that acquires image content of a second content group, a determining unit that determines whether or not the image forming apparatus is in a printing enabled state, and a display control unit that displays the image content of the first content group, and switches image content to be displayed on the display device from the image content of the first content group to the image content of the second content group.