In a computer-implemented method of roofing material identification, image data corresponding to one or more images of roofing materials may be received. The image data may be processed to determine pertinent characteristics of the roofing materials. The determined characteristics and a characteristics database storing data indicative of associations between a plurality of roofing material products and characteristics of the plurality of roofing material products, may be used to identify a roofing material product associated with the pertinent characteristics. An indication of the identified roofing material product may be provided (e.g., to facilitate claim processing).