Disclosed are an apparatus, a system, and a method for searching for a power user in social media. The apparatus according to the present invention includes an input unit configured to receive a keyword corresponding to an interested object from a user; a communication unit configured to transmit a search request message including the received keyword and receive a search response message corresponding to the transmitted search request message; a controller configured to, when receiving the search response message, extract a search list in which power users related to the keyword are arranged according to a preset power ranking from the received search response message; a display unit configured to sequentially display the power users related to the keyword received from the user according to the preset power ranking based on the extracted search list; and a storage unit configured to store the extracted search list.