发明授权
- 专利标题: Method of providing digital content for users of physical items
- 专利标题(中): 为物理用户的用户提供数字内容的方法
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申请号: US14714931申请日: 2015-05-18
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公开(公告)号: US09584610B2公开(公告)日: 2017-02-28
- 发明人: Jon H. Werner , Christian DiBenedetto , Amy Jones Vaterlaus , Stephen M. Vincent
- 申请人: adidas AG
- 申请人地址: DE Herzogenaurach
- 专利权人: adidas AG
- 当前专利权人: adidas AG
- 当前专利权人地址: DE Herzogenaurach
- 代理机构: Kilpatrick Townsend & Stockton LLP
- 主分类号: G06F17/00
- IPC分类号: G06F17/00 ; H04L29/08 ; G06Q10/08 ; G06F17/30 ; H04L29/06 ; H04B5/00 ; G06Q30/06
摘要:
Systems, apparatuses, and methods are provided for enhancing users' overall experiences with physical items by supplementing their physical experiences with digital experiences. According to an embodiment, a user uses an electronic device to scan a smart tag associated with an item to obtain an item identifier of the item. The electronic device sends the item identifier to a server, which selects digital content related to the item.
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