A developing device includes a developer holding body, a container, a contact member, and a restriction member. The developer holding body supplies a developer to an image holding body. The container accommodates the developer holding body and is formed with an opening portion facing the image holding body. The deformable contact member is fixed in the container and on a downstream side of the opening portion body in a rotation direction of the developer holding body and includes a tip end which extends toward an inner side of the container and which contacts with the developer holding body. The restriction member is disposed on an image holding body side of the contact member and restricts the tip end of the contact member from deforming so as to be in a state where the contact member is directed toward an outer side of the container.