A fixing device includes a fixing belt, a pressuring member, an exciting coil and a belt guide. The pressuring member comes into pressure contact with the fixing belt to form a fixing nip. The exciting coil is provided at an outer diameter side of the fixing belt and configured to generate a magnetic flux to inductively heat the fixing belt. The belt guide supports the fixing belt from an inner diameter side. The belt guide includes a contact part which is in contact with an inner circumferential face of the fixing belt and a non-contact part which is not in contact with the inner circumferential face of the fixing belt. A magnetic flux blocking member configured to block the magnetic flux that passes through the fixing belt is provided between the fixing belt and the non-contact part.