A graphical code processing method and apparatus are disclosed. The method includes: acquiring a predetermined graphical code, wherein the predetermined graphical code carries: an identification of a predetermined application program corresponding to the predetermined graphical code, a call address of the predetermined application program, and content data; parsing the identification of the predetermined application program, the call address of the predetermined application program and the content data from the predetermined graphical code; and detecting whether the identification of the predetermined application program matches an identification of a current application program. If the detection shows that the identification a the predetermined application program does not match the identification of the current application program, calling the predetermined application program according to the call address of the predetermined application program to perform corresponding, operations on the content data in the predetermined graphical code.