Various embodiments enable a media playback device to present a user with the option to add items referenced in a media object, such as a movie, ebook, song, game, or application, to a wishlist for later purchase or sharing. An example system performs content analysis of the media object to determine which items are referenced in the media object and where they are located within the media object. Further, the system can query an electronic marketplace for more information about which specific types, sizes, colors, or other variations of the item are available, as well as information such as price, shipping cost, shipping time, and so forth. In a video media object, for example, the system can present a custom miniature storefront for various scenes or frames in the video that represents items present or referred to in the scenes or frames.