Techniques described herein may enable users to manage the division of storage, for multiple applications and on a per-content type basis, between cloud storage and local storage. A mobile device may receive user preference information relating to storage limits, each of the storage limits being applicable to an aggregate amount of data, of a particular content type, and associated with a number of applications executed by the mobile device. The mobile device transfer data, to and from cloud storage, to enforce the storage limits included in the user preference information.