An information communication method of transmitting a signal is provided that uses a change in luminance. The method includes determining a plurality of patterns of the change in luminance, by modulating a respective plurality of signals to be transmitted, and transmitting, by a light emitter changing in luminance according to a pattern among the determined plurality of patterns of the change in luminance, a signal corresponding to the pattern. The plurality of signals each includes a header and a body. In the determining, a first body, a first header, and a second body are modulated as one set in stated order. In the transmitting, the light emitter changes in luminance according to, in stated order, a first luminance change pattern corresponding to the first body, a second luminance change pattern corresponding to the first header, and a third luminance change pattern corresponding to the second body.