Provided is a method for user equipment reselecting a cell in a wireless communication system. The method comprises: obtaining a public land mobile network (PLMN) list from a serving cell, wherein the PLMN list lists a plurality of PLMNs according to businesses sharing the serving cell; obtaining cell reselection information from the serving cell, wherein the reselection information includes a plurality of cell reselection information sets related to the plurality of PLMNs; and reselecting the cell based on the PLMN list and the cell reselection list.