A display apparatus including: a camera configured to photograph a first user of the display apparatus; a communication interface configured to communicate with an external apparatus of a second user; a display configured to display an image of a visual communication between the first user and the second user; and a controller configured to generate information regarding a change in a position of a face of the first user from an image of the first user photographed by the camera during the visual communication, and configured to transmit the information regarding the change in the position of the face of the first user to the external device so that the face of the first user having the changed position is displayed on the external apparatus.