Provided is a method of a receiver to receive a broadcast service. The method includes: receiving a content; obtaining information on an adjunct service of the broadcast service from the content; transmitting a trigger request according to the information on the adjunct service; receiving at least one trigger in response to the request; and performing a trigger action on a trigger target object at a trigger time on the basis of the received at least one trigger, wherein the received at least one trigger is located in a specific time segment.