A device may receive an identifier for a subscriber of a first network. The subscriber may be associated with the device. The device may store the identifier and receive a request for content. The device may generate a modified request by adding the identifier to the request. The device may send the modified request using a network communication. The network communication may communicate via a second network without using the first network, and the first network may be different than the second network. The device may receive the content and targeted content based on the modified request. The targeted content may be targeted to the subscriber based on the identifier.