A method and an apparatus for implementing augmented reality are provided, where the method includes: acquiring real image information by using a camera; acquiring one or more target objects selected by a user from the real image information; with respect to each target object, acquiring an identification image that is used to identify the target object and categorization information of the target object separately; acquiring an image template corresponding to the categorization information, and performing image matching of the image template with the identification image to identify each target object; and acquiring augmented information corresponding to each identified target object, and simultaneously displaying the identification image of the target object and the augmented information to form the augmented reality. The present invention reduces limitation on using the augmented reality, so that it is more convenient for the user to use the augmented reality.