An apparatus and method to facilitate finding recommendations for a query image are disclosed herein. A color histogram is determined corresponding to the query image. Determining at least one of a visual pattern included in the query image, a dominant color of the query image, or an orientation histogram corresponding to the query image. Performing comparison of a first image attribute of the query image to a second image attribute of an inventory image corresponding to an inventory item, wherein the first image attribute used in the comparison is selected from among the color histogram, the dominant color, and the orientation histogram. The selection of the first image attribute is based on a confidence score associated with the visual pattern, the dominant color, or a directionality present in the query image.