A system may receive a request to access user sponsored media content (“media content”), the request including a digital token (“token”), the media content being associated with a user sponsored account (“account”), and the account being associated with unused data from a mobile communications service plan, where the account and the mobile communications service plan are associated with a user. The system may identify token information included in the token. The system may compare the token information with stored token information. The system may determine that the token is valid based on the token information matching the stored token information. The system may provide access to the media content based on the token being valid. The system may provide information to cause data charges, for traffic flow associated with access to the media content, to be charged against the unused data associated with the account.