Some embodiments of the present disclosure provide a system for controlling a physical effect in a theater, the system comprising: an audio/video (A/V) component, the A/V component being capable of processing A/V media that is associated with data indicating when the physical effect should be activated; a show control device communicably linked to the A/V component, the show control device being capable of translating the data into one or more signals that are capable of causing the physical effect to be activated; and a control assembly communicably linked to the show control device, the control assembly capable of receiving the one or more signals and activating the physical effect in response.