A fixing device includes a heater to generate heat and a fixing rotator to rotate while contacting the heater. A pressure rotator presses against the heater via the fixing rotator to form a fixing nip between the fixing rotator and the pressure rotator, through which a recording medium bearing a toner image is conveyed. The heater includes an insulative substrate and a resistive heat generation layer mounted on the substrate. The resistive heat generation layer is disposed upstream from a center of the fixing nip in a recording medium conveyance direction.