The present invention relates to a location-based service method and system using location data included in image data, particularly to a method and a system of providing the location-based service with photos taken by a camera phone, using location information at the shooting time. The location-based service method according to the present invention, using the image data provided using a terminal equipped with a camera and the location data including the location information of the terminal, comprises the steps of shooting a target image with the terminal at a predetermined location and generating first image data; receiving the location data; including the received location data in the first image data and generating second image data; and displaying an image corresponding to the first image data and providing a service using the location data, if the second image data are selected.