In accordance with aspects of the disclosure, systems and methods are provided for normalizing data representing entities and relationships linking the entities including defining one or more graph rules describing searchable characteristics for the data representing the entities and relationships linking the entities, applying the one or more graph rules to the data representing the entities and the relationships linking the entities, identifying one or more matching instances between the one or more graph rules and the data representing the entities and the relationships linking the entities, and performing one or more actions to update the one or more matching instances between the one or more graph rules and the data representing the entities and the relationships linking the entities.