A system and method for enhancing search results is described. The system receives information and data about retailers and social network data about a user. The system then detects search terms input by the user into a search field (e.g., on a search webpage) and modifies the search terms at least partially based on the information associated with the various retailers and the social network data. The system (or the user) then submits the modified search terms to a search engine and receives search results based on the modified search terms.