The present disclosure relates to an image displaying method and a display apparatus wherein each of raw pixels is divided into a plurality of virtual pixels based on desired image resolution for displaying a frame to be displayed; virtual image information for each of the virtual pixels is determined based on weights of the respective sub-pixels in each of the virtual pixels, weights of the respective sub-pixels in the virtual pixels which are adjacent in rows and the received original image information; thus, each of the virtual pixels displays a color(s) which it lacks itself with the aid of the respective sub-pixels in the virtual pixels which are adjacent in rows, so that the same display function as that of each of the raw pixels may be implemented, and thus the image resolution of the frame to be displayed is increased.