There is provided a process liquid coating apparatus comprising: a recording medium conveyance unit configured to convey a recording medium; a coating roller configured to rotate in accordance with the conveyed recording medium to apply process liquid on a surface of the recording medium; a pressure roller configured to cause the coating roller to apply the process liquid on the surface of the recording medium by forming an abutment part for nipping and pressing the recording medium with the coating roller; and a winding member configured to form a bent conveyance path along which the recording medium is bent with respect to a conveyance direction so that the recording medium is wound around the surface of the pressure roller, wherein the winding member is disposed adjacent to the pressure roller.