A method of forming quantum rod (QR) films includes: forming a transmissive film on a substrate; forming a plurality of stripe-shaped slots on the transmissive film; forming a QR layer on an alignment film, the QR layer comprising curing adhesives, and QRs and electric field-sensing monomers doped in the curing adhesives; applying an electrical field on the QR layer, so that under the effect of the electric field, the electric field-sensing monomers drive the QRs aligning with the plurality of stripe-shaped slots; and curing the curing adhesive so to bind the QRs. The present invention also proposes a QR light-emitting display device having a QR film made by the above mention method. The alignment of the long axes of QRs would be improved. It would enhance the luminance of the light emitted from the light-emitting side of the QR film.