A method for providing dynamically-assembled content targeted to a mobile service subscriber. The method comprises receiving, by a server computer, information about a mobile device that is connecting to the server computer; determining, by the server computer, a mobile service subscriber profile, based on the information; determining, by the server computer, a criteria for selecting content, based on the mobile service subscriber profile; dynamically assembling, by the server computer, content for the mobile service subscriber based on the criteria; providing the dynamically-assembled content to the mobile device; monitoring a response of the mobile service subscriber to receiving the content; and providing information of the response of the mobile service subscriber to a content provider.