Provided is an article information providing apparatus that includes a display circuit, an imaging circuit, an object recognizing circuit, and an article discriminating circuit. The display circuit displays an article information image in which article information is shown. The imaging circuit images real space. The object recognizing circuit recognizes the object imaged by the imaging circuit. The article discriminating circuit discriminates the article from the object recognized by the object recognizing circuit and displays the article information image on the display circuit based on the state of the discriminated article. In addition, the article discriminating circuit displays the article information image on the display circuit when a dynamic state change of the discriminated article is identified.