Aspects of the present disclosure relate to the generation and delivery of content including unique and shared components. A content delivery network service provider can obtain requests for content from client computing devices. Based on information provided in the request or otherwise managed by executable code on the client computing device, the CDN service provider obtains one or more pieces of content that may be shared by more than one user or client computing devices. Additionally, the CDN service provider obtains one or more pieces of content that will not be shared by more than one user or more than one client computing device. Responsive to the content request, the CDN service provider can combine the one or more pieces of shared content and the one or more pieces of unique content and deliver the combined content to the requested client computing device.