A system and method are provided for enabling a plurality of media feeds, such as internet radio stations, to be played through a standard media player, such as a radio receiving device, using the tuning or input selection controls of the media player to control the selection of which media feed to play. Identification signatures are added to channels and transmitted to the media player by transmitter. A controller captures the feedback of the media player and, if it detects one of the signature signals in the feedback, instructs the media feed selector to select a media feed which corresponds to the detected identification signature. The selected audio feed may then be transmitted to the media player on the corresponding channel for playback.