A transmitting method and receiving method for simultaneous information and energy transfer comprises: determining a first pre-allocated parameter set of a first baseband signal based on a first optimized parameter set and according to a first optimized target and a first constraint condition set; determining a second pre-allocated parameter set of a second baseband signal based on a first optimized result and a second optimized parameter set and according to a second optimized target and a second constraint condition set; and processing the baseband signals into corresponding radio-frequency signals according to the first pre-allocated parameter set and the second pre-allocated parameter set and transmitting the radio-frequency signals through an antenna; the first baseband signal and the second baseband signal each being an information baseband signal or an energy baseband signal. Both the energy transfer efficiency and the information transfer rate are improved by optimizing the information signals and energy signals.