Exemplary embodiments of the present invention relate to a telepresence service providing method and an apparatus thereof. The telepresence service providing method according to the present invention comprises: receiving at least one of current location information, peripheral device information acquired at the current location, and noise information acquired at the current location from a user device; generating or updating a service profile which specifies a service mode corresponding to the user device and a device profile which specifies functions which the user device and the peripheral devices can provide, based on the received information; and transmitting data for telepresence services to at least one device of the user device and the peripheral devices based on the profiles. According to exemplary embodiments of the present invention may provide a telepresence service with consideration of user's surrounding environment.