A method of transmitting a Moving Picture Experts Group (MPEG) Media Transport (MMT) signaling message for Measurement Configuration (MC) processing in an MMT sending entity. The method includes generating an MC message with header information by setting a measurement mode (measurement_mode), which indicates information on a measurement start time (measurement_start_time) of a measurement item in an MMT receiving entity, to one of: an immediate measurement start, a measurement start at a predetermined time, a measurement start based on a predetermined condition, and an immediate measurement stop; and transmitting an MMT packet including the generated MC message to an MMT receiving entity.