A method for anchor master selection includes: a device receives a NAN Beacon frame, where the NAN Beacon frame carries first AM information and first TSF information, and the first AM information includes: a first AMR, a first HC, and a first AMBTT; if the NAN Beacon frame is used for AM selection, when the first AMR is less than a second AMR and an MR of the device is greater than the first AMR, switching a role of the device to AM, where second AM information recorded in the device includes: the second AMR, a second HC, and a second AMBTT; and if the NAN Beacon frame is used for AM selection, when the first AMR is less than the second AMR, and the MR of the device is less than the first AMR, updating the second AM information and second TSF information according to the NAN Beacon frame.