The present invention relates to a wheel rim extender device (1) removably mountable on a wheel (3) having a tire retaining rim (27) for engaging an outer surface of a tire (5). The device (1) has an annular member (11) for location adjacent a sidewall (7) of a tire (5) mounted on the wheel (3). The annular member (11) comprises an edge portion (33a, 33b) which defines an outer circumference of the annular member (11) and a support portion (35a, 35b), disposed radially inward of the edge portion (33a, 33b), for mounting on the wheel (3), wherein the edge portion (33a, 33b) has a greater flexibility than the support portion (35a, 35b). The invention also relates to the combination of a wheel rim extender device (1) and a wheel (3).