A method for pushing information proactively includes: receiving updated data; querying search records that match the updated data; determining search records that meet a push condition, and obtaining user information corresponding to the search records that meet the push condition; pushing, according to the user information, the updated data to all or part of users corresponding to the user information. In the embodiments of the present invention, after receiving updated data, the server proactively obtains the search records of users, screens the users according to the push condition, and pushes the updated data to the screened users. In this way, the information is proactively pushed, which shortens the time interval of providing information for the users, and improves the efficiency of obtaining needed information by the users.