Embodiments of the present disclosure are directed to techniques for adjusting the amplitude of a digital audio signal in the frequency domain to control the perceived loudness of the audio signal at a desired level. In one embodiment, a method first adjusts the audio signal to a desired loudness level by applying an adaptive wideband gain and thereafter a multi-band compression is applied to further reduce a dynamic range of the audio signal, and noise analysis and temporal masking operations are also performed to provide a pleasant sound for a listener or listeners.