An illumination apparatus for a vehicle is disclosed. The illumination apparatus comprises a photoluminescent portion disposed on a surface of a first component of a vehicle wheel assembly. The illumination apparatus further includes a light source located proximate the first component. The light source is configured to emit light at a first wavelength directed toward the photoluminescent portion. The photoluminescent portion is configured to convert the first wavelength to at least a second wavelength to illuminate the wheel assembly.