A watermelon pouch designed with a gusseted floor to accommodate a large watermelon slice. The pouch provides an upwardly concave interior volume to orient and stabilize a watermelon for best presentation and least damage, and sturdy sidewalls to support the pouch and contained watermelon on a flat surface. The pouch is re-closable by a zip-lock seal and includes a handle for easy carrying. The watermelon pouch includes a transparent window to allow the consumer to view the watermelon slice inside the pouch, and the transparent window is framed by a graphical element to enhance the product's visual appeal.