An embedded touch display device includes a first substrate (100) and a second substrate (200) which are opposite to each other, a liquid crystal display unit and a capacitive touch unit disposed between the first substrate and the second substrate. The liquid crystal display structure includes a pixel electrode layer (120), a common electrode layer and a liquid crystal layer (30), the pixel electrode layer (120) and the common electrode layer are located on two sides of the liquid crystal layer (30), and liquid crystal (30) in the liquid crystal layer (30) is ferroelectric liquid crystal.