Systems and methods are provided for generating a tracking code that may be included in an identifier, such as an identifier identifying a network resource or network location, in order to track various information associated with the identifier upon user selection of the identifier. For example, a tracking code may be dynamically generated and appended to an identifier associated with one or more selectable options in a user interface. The tracking code may, for example, identify the section or portion within the user interface that the selectable option is included and/or other information. When a user selects such a selectable option in the user interface, information included in the tracking code may be stored and/or analyzed to determine effectiveness or performance of various selectable options.