Content may be provided to an access device by the content delivery platform. When the access device decides to access the content, a request may be received at the content delivery platform. The request is intercepted at a URL proxy, which determines if the content has been purchased or not. If the content has been purchased, the request is redirected to a digital rights server. The digital rights server processes the request and determines digital rights for the content using the address. The digital rights are then provided such that the access device can access the content. If a user of the access device has not already purchased the content, a message may be sent to the access device requesting that the user purchase the content. Once the content is purchased, the digital rights are then provided such that the access device can access the content.