A camera apparatus and method enabling a user to conveniently control an operation of the camera apparatus according to a gesture of a subject for photography input through a lens of a camera, and a method of controlling the camera apparatus are provided. The method includes generating a current frame by receiving an image input through a camera; comparing the current frame and one or more previous frames stored before the current frame and detecting a gesture of a subject for photography included in the current frame and the one or more previous frames; determining whether the gesture is a gesture UI; and when the gesture is the gesture UI, executing an operation corresponding to the gesture UI.