A labelling machine comprises a first motive apparatus configured to advance a label web along a label web path; an encoder arranged to output a sensor signal which is indicative of a rate of movement of said label web along said label web path; and a printer configured to print on said label web, the printer including a second motive apparatus configured to advance a print ribbon along a ribbon path. The labelling machine further comprises a controller configured to receive said sensor signal and control the second motive apparatus based on the sensor signal. The controller is configured to supply a pulsed control signal to the second motive apparatus, the intervals between pulses of the pulsed control signal being a function of a desired rate of movement of the print ribbon along the ribbon path. The controller is configured such that if the controller is controlling the second motive apparatus to advance the print ribbon at a first rate of movement having a first series of intervals between pulses, and the controller receives said sensor signal being indicative of the label web moving along label web path at a second rate of movement greater than the first, then the controller supplies a re-timed pulse to the second motive apparatus at a time which is before a next pulse defined by the first series of intervals.