A unitary structure tire lever has an opening for the user to insert fingers and grab the lever when installing and removing a tire from a rim. The lever has a curved smooth installation hook at one end with a ridge to engage a lip of a tire rim during tire installation. The lever also has a curved smooth removal hook at the other end with a notch that enables the lever to pivot about the lip of the tire rim during tire removal. The removal hook also has a curved seat portion that engages with a bead of the tire during tire removal.