The invention makes it possible to perform regular winding of a wire easily, inexpensively, and reliably. During traversing a winding position in the reel axis direction, while a guide roller 2 is held at a position where the distance (D) from the wound surface on the outer circumference of a reel body 1a is in a range of more than 0 mm to 30 mm or less, it is kept at an orientation where a roller radial center line P is perpendicular to a reel axis R at a position apart from a border with a reel flange 1b, and gradually inclined, with movement of a reel 1 in the reel axis direction, in a direction in which the roller outer edge goes away from the reel flange 1b ahead in the traverse direction on the side apart from the reel body 1a relative to a rotation center C, as a fulcrum, located near the outer edge on the side near the outer circumference of the body of the reel 1 at a position of the border of the reel flange 1b.