In some examples, a device presents a plurality of icons of items, such as applications, content items, etc., in a user interface. When determining how to present the icons, the device may refer to an access history that identifies which items of a plurality of items have been accessed on the device. One or more of the icons may be presented in a designated area of the interface based at least in part on a frequency with which the items corresponding to the one or more icons have been accessed on the device. In addition, the one or more icons may be selected for presentation in the designated area based at least in part on a current context of the device, which may include at least one of a current time, a current location of the device, or a current activity of a user of the device.