A device provides content for display to a first user device associated with a user, and provides for display, to the first user device, an option to share the content. The device receives a selection of the option from the first user device, and causes a list of contacts, associated with the user, to be presented for display, on the first user device, based on the selection of the option. The device receives, from the first user device, a selection of a contact from the list of contacts, and receives, from the first user device, a message from the user for the selected contact. The device provides for display the message with the content, to the first user device and to a second user device, associated with the selected contact. The message is privately provided to only the first user device and the second user device.