This disclosure provides an image processing method and system for recognizing barcodes and/or product labels. According to an exemplary embodiment, the method uses a multifaceted detection process that includes both image enhancement of a candidate barcode region and other product label information associated with a candidate barcode region to identify a product label, where the candidate barcode region includes a nonreadable barcode. According to one exemplary application, a store profile is generated based on the identifications of the product labels which are associated with a location of a product within a store.