A following user follows a followed user on a third-party application. The followed user may additionally approve the inclusion of content posted by the followed user on the third-party application within an account of any following users on the social networking system. Subsequent postings by the followed user on the third-party application cause the third-party application to notify the social networking system of the posting. The social networking system in turn incorporates the posting of the followed user on the third-party application into a user interface that it displays to the following user.